Extreme Sports Channel has extended broadcast coverage beyond Europe and has

launched on the Showtime pay-TV platform in the Middle East and North Africa.

Extreme Sports Channel broadcasts 24 hours a day 7 days a week bringing audiences

adventure and action sports such as Mountain Biking, Surfing, Windsurfing, Moto-x,

Snowboarding, Skateboarding, BMX etc.

Extreme Sports Channel is broadcast on the Showtime platform as part of its

Sports plus package. Showtime reaches homes in 22 territories in the Middle

East and North Africa, including Egypt, Saudi Arabia, Kuwait and the UAE.

Phil Jones, Managing Director Europe of Extreme Sports Channel, says: "We

have all been very satisfied with the expansion over the last few months. It

is always an achievement to learn that your programmes are a hit with the target

audience and that's what we're doing it all for. We are hoping to arrange further

contracts in the coming months and increase our number of viewers even more."

Peter Einstein, president and chief executive, Showtime, said: "Viewer

response to Extreme Sports Channel on Showtime has been very positive. The channel

brings a new dimension to television viewing with its fusion of youth oriented

sports. With its focus on emerging street lifestyle, Extreme Sports Channel

reflects the demographics of the Middle East where more than 72 percent of the

population is under 25 years old."

Extreme Sports Channel has also signed new agreements and launched recently

with Cablecom (Switzerland), UPC Poland (UPC Platform and Wizja DTH Platform),

Zao Teleplus (Russia), Iceland Telecom and Tele M Sat (Romania). The Channel

is now available in 5 languages covering 44 countries.

Al Gosling CEO Extreme Group said ''Having launched the Channel 2 years

ago in one country and now to be in 44 with this being our 1st move outside

Europe we are obviously very pleased and I think this is proof that action sports

are being taken very seriously and huge credit to our fantastic team who have

put together such a great Channel.''

Extreme Sports Channel Europe is a joint venture between the Extreme Group

(www.extrememediagroup.com) and UPCtv.