Sail 4 Cancer launches “Keep it in the Dark".
Sail 4 Cancer are launching their latest initiative ‘Keep it in the Dark’ which will focus on one of the biggest cancer risks facing people today – skin cancer. An educational campaign themed “Keep it in the Dark" is set to inform people of the risks they are taking and how to protect themselves against this potential killer.
With over 75,000 new cases diagnosed in the
To find out more on how to protect yourself from the sun and to get your hands on some great kit visit the new site www.keepitinthedark.com.
Although the message is serious, the “Keep it in the Dark" campaign is seriously fun! Watch out this summer for some truly wicked garden moles spreading the word and a competition that could see you winning some great new kit .
Sail 4 Cancer Chair of Trustees Graham Precey comments, “An understanding of skin cancer prevention is crucial, especially amongst sailors and other watersports enthusiasts. The support we have received from our sponsors has been wonderful and shows just how strongly they all feel about promoting awareness of this disease which is potentially fatal and yet so easily preventable."
The charity sought medical guidance from the Dermatology Department at