Highland Spring, the best-selling mineral water in the British Virgin Islands,

has signed a multi-year title sponsorship agreement with the annual HIHO windsurfing

& sailing event. Effectively now the event will be known as Highland Spring


The terms of the sponsorship package include increased media spending and Highland

Spring VIP participation. The event shall also be used to leverage the brands

new Caribbean slogan: "Highland Spring- Chilling out the Caribbean".

Highland Spring has been a supporting sponsor of the HIHO event since 1997.

"Increasing our HIHO profile perfectly compliments Highland Spring's expanding

Caribbean & US market presence," explains Highland Spring International

Sales & Marketing Director Ed Sparrow. "With a larger sponsorship role

we are looking forward to broader event publicity in our key markets."

Highland Spring Natural Mineral Water dominates the bottled water market in

the British Virgin Islands. Highland Spring is distributed by TICO. "The

brands broad share of the BVI market certainly helped make the decision to invest

in the HIHO event," noted Mr. Sparrow.

Started in 1979 and originally sponsored by Johnnie Walker Scotch Whiskey,

the HIHO event is one of the largest windsurfing events in the World. Based

on a unique long-distance format, the event combines challenging windsurfing

racing with a tour of the British Virgin Islands. The racing and sailing is

complimented with activities for non-competitors plus fun parties. Participants

from over 2-dozen countries travel to the British Virgin Islands to join the

event each year.

Organizers Ocean Promotions have found success pitching the combination of

challenging racing and adventure. The event nets outstanding media exposure

in both the US & Europe, including good TV coverage.

Highland Spring HIHO is strongly supported by windsurfing industry leaders

Neil Pryde and BIC Sport. Both ship equipment to the event allowing competitors

to choose new V8 sails and Techno 283 boards.

Additional sponsorship for the event is provided by the Bitter End Yacht Club,

and the British Virgin Islands Tourist Board.

Highland Spring HIHO 2002 dates are June 30-July 7.