HiFly is about to achieve something no other windsurfing brand has yet to do:

celebrate 25 years of making boards and teaching people to windsurf. That's

right, 2003 marks the company's silver anniversary, commemorating its 25 years

with the likes of Garfield the Cat, Mother Jones magazine, and Elvis Presley's


HiFly's crowning achievement of the last decade was the introduction of the

Primo board in 1994, the most popular school board in the history of the sport.

The Primo ushered in the wide style board movement that later revolutionized

the industry. HiFly later introduced the wide style concept into the consumer

market with the Magnum and Maxx.

HiFly has made about a million boards to date, most under the HiFly name, according

to Eric Skemp, President of HiFly North America since 1991.

Headquartered in Guglingen, Germany, HiFly is also credited for such innovations

as quick-adjust footstraps, selling entry level packages complete with sail

and rig, and the revolutionary blow molding technology that produces a long-lasting,

user-friendly product.

The years of experience since 1978 have served HiFly well, as the brand has

become well known for the best, most durable entry level board in the world.

In fact, HiFly was the best selling brand in North America in the early 1980s.

"Chances are, if you learned to sail in the '80s, you learned to sail on

a HiFly," Skemp says. "Actually, no matter when you learned, there's

a strong chance it was on a HiFly."

HiFly's resumé includes decades of loyal school, rental and resort operations

customers. "HiFlys are the basis of most programs because of their durability,

quality and history," Skemp claims. "We certainly have the largest

market segment of entry level boards. Thousands of people have learned on them

in hundreds of resorts."

HiFly's parent company, Rotex, is a leading supplier of radiant heating systems

and large storage containers. The company developed HiFly's special blow molding

technique that uses polypropylene, a costly yet extremely hard plastic. Although

the process for making a hard plastic shell is very expensive, it is a highly

controlled process, and the investment has paid off. The result is more finished-looking

and more durable board than those made with other plastic technologies. The

blow molding machines cost about a million dollars and are so large they must

be housed in two story buildings. The molds themselves cost $200,000.

The innovative technology is also relatively "green," as trimmings

during the board making process are recycled to make more boards. For this reason,

all HiFly poly boards are white.

For further information visit www.hifly.com.