KANGAROO POO GETS STOKED

FOR SUMMER 07 AT SURF SHOP

Kangaroo Poo, the urban, surf and lifestyle clothing company, is stoked to be showcasing  it’s fantastic new collection for Spring/Summer 2007 at Surfshop Summer, a three day exhibition taking place on Tuesday 5^th, Wednesday 6^th and Thursday 7^th September.  Surf Shop Summer is the place to get involved for all surf industry bods and will be a fantastic opportunity to open minds and souls to the newly revamped Kangaroo Poo, a truly legendary brand! It is also the only dedicated boardsports tradeshow in Europe and will be internationally attended.

This is a true landmark for Kangaroo Poo – the first major trade event in which all four lifestyle and surf inspired brands will be showcased since the Company’s dramatic re launch in May. Visitors to the KP Stand (stand no. P56 ) will be able to see how through the brand philosophy of freedom to explore that KP really does have something for everyone.  There are new takes on original designs and logos, clever detailing injected into surf basics and a heady mix of casual and more directional ranges which all make for a truly impressive collection for SS07.

The four KP brands showcased will be:-

      Kangaroo Poo Originals – The Kangaroo’s core, captures  KP’s rich surf heritage, with strong influences developed from original designs and graphics.

      KP85 –Mixing-up  KP originals… with an edgy detail here, a sharper cut there for an altogether more design driven retro result.

      Board Angels – KP originals shaken up in style…angelic by heart, adventurous by nature for beach girls big and small everywhere.

      Splat – Built for fun fuelled boys everywhere.

Rebecca Richardson, UK Brand Manager for Kangarooo Poo, commented, ‘Surf Shop Summer presents the ideal spring board  for Kangaroo Poo to unveil not only it’s Spring/Summer collection for the coming year, but also to show just how much Kangaroo Poo have moved on since  it’s re launch.  With Surf Shop being so central to the board sports industry calendar, we are sure not only build on our current UK client base but also capture the attention from shores further a field.  We strongly believe that our brand philosophy has universal appeal that can be translated globally and we know that we fill the gap in the market for a unique competitively priced brand with a strong and established surf heritage.”

For further information please contact: