Due to the size of the donation Oxbow has raised, SAS have now created a new “Diamond” sponsorship category. Oxbow’s “Longlife” auction raised over £70,000 which is the largest sole donation in the history of SAS. To qualify for the Diamond sponsorship donations now have to exceed £70,000.
“I am extremely pleased with the way that Longlife has helped to highlight the cause of SAS and with the amount of money we have managed to raise for them. We are very grateful for the support of all of the artists, companies and individuals who have helped make this project such a phenomenal success” (Penny Keen, Oxbow UK Marketing Manager)
The Longlife exhibition, developed by Oxbow, is a totally original concept. Artists were asked to design a surfboard based on the theme of coastal pollution, the boards then toured the country and were finally auctioned at the weekend. The artists including Damien Hirst, Banksy, Jamie Hewlett, David Carson, Paul Kaye, Laird Hamilton and Andy Hughes all gave their creative talents for free.
“SAS have been overwhelmed by the amount of money raised and are stoked to be able to make Oxbow our only Diamond sponsor. The fact that Oxbow are donating the proceeds from this project to SAS demonstrates their commitment to clean seas. We look forward to turning the funds raised into hard hitting campaigns and ultimately pollution free waves.” (Vicky Garner, Campaign Director).
The donation from Oxbow is the largest that SAS have received in the lifetime of the organisation. Oxbow recognise that the water environment is an integral part of the surf industry and have taken the commendable step of giving something back to the environment by supporting SAS.