On Thursday 17 November, Factory Media released the following statement…
Following an extensive review of the current windsurfing market and the demands of both audiences and brands, BOARDS have made the proactive decision to increase their investment and presence within the online market. From 1 Jan 2012, we will begin a programme of investment that will include the launch of a new windsurfing website and mobile applications at www.boards.co.uk (please note – the forum will be unaffected other than enhancements to speed and reliability, which we realise will be much welcomed).
To complement the enhanced digital experience and to better optimise the use of traditional media, BOARDS magazine will be restructured into a high quality ‘reference’ publication with two scheduled releases per year. In addition to these publications, the team will also create a BOARDS ‘Basics’ magazine aimed at increasing windsurfing accessibility and participation.
Subscribers to BOARDS magazine will receive a letter with issue 280 fully explaining what this will mean to them.
Overall, this investment and restructuring represents an exciting future for BOARDS magazine and one that should continue to increase audiences through media that best support windsurfers in the UK and beyond.
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