UK’S FIRST SURFING HOTEL OPENS ON 12TH APRIL AS BRITAIN’S SURF TREND RIDES WAVE
OF POPULARITY
The UK’s first surfing hotel, Surfed Out’s Little Beach Hotel, opens on Saturday
12th April. Surfed Out’s Little Beach Hotel in Woolacombe, North Devon, is the
only hotel* in the UK that caters exclusively for surfers of all abilities. Owned
by ‘Surfed Out’, one of the UK’s leading retailers of surf-wear and equipment,
in conjunction with Europe’s largest surf school (over 8,000 lessons a year),
it offers all inclusive surf weekends at £139 and B&B accommodation
from £30 per person per night.

Surfing is the fastest growing sport in Europe, the British Surfing Association
estimates that 50,000 people are being introduced to the sport each year and
250,000 Britons now regularly head into the waves. Surfing’s popularity amongst
women has increased substantially over the last ten years – in 1993, 80% of
people learning to surf were men, today, 60% of surfing learners are women.
The surf trend has been adopted by both Prada and Chanel on the catwalks for
this summer, and its popularity will be further fuelled by the surf chick flick
‘Blue Crush’ opening in the UK in April and Cameron Diaz surfing on a mission
in a barely-there bikini in ‘Charlie’s Angels, Full Throttle,’ on release at
the end of June.

Surfed Out’s Little Beach Hotel launches on a wave of success that sees it’s
young entrepreneur owners already riding high. Devon surf fans will have heard
of the four Surfed Out surf shops in Braunton and Saunton, which have brought
founder and local surfer, Justin Hillyer, and ex-army co-owner and surfer, Alex
Liddle, great success in the space of just six years. Their big break arrived
as they were awarded a £5,000 grant from the Prince’s Trust to start a
surfing school at Croyde. Now, the team are able to offer a complete package
for surfers: accommodation, surf hire, tuition and shops all set in a prime
area known for its waves.

Page 1 of 2
Surfed Out’s’ Little Beach Hotel is situated on The Esplanade at Woolacombe
overlooking Woolacombe beach. There are eleven double, twin and triple rooms
with ensuite bathrooms, plus a self-contained flat for six. The views from the
bar and restaurant overlooking Woolacombe beach are stunning. The hotel offers
a list of services including surfboard storage, wet suit drying room, board
repair service and a sports massage therapist, plus flexible meal times with
a specially designed menu.

Anyone thinking the hotel will just suit experienced surfers is mistaken:
Surfed Out owner, Alex Liddle, says, "We opened the hotel to give British
surfers what they have been asking for all along – a one-stop destination of
surfing paradise. But our aim is to welcome anyone with a passion for the beach
who is looking for a holiday with a difference. We offer lessons for beginners,
and a great night life!"

Surfed Out is celebrating the launch of the UK’s first surfing hotel by sponsoring
a weekend of surf competitions on 12 and 13 April, and launch party on Saturday
12th. The Surfed Out surf competition is a series of heats at multi-levels,
held right outside Surfed Out’s Little Beach Hotel windows. Free surfing lessons
will be available for anyone who wishes to give it a go! The launch party is
sponsored by Bear surfboards and apparel, with free beer from the St Austell
Brewery. Chris "Guts" Griffiths, professional surfer and European
Longboarding Champion (The surf expert who starred in Channel 4’s ‘Faking It’
series), will be on hand to offer advice to intermediate surfers, along-side
a gathering of the surf industry’s finest helping to celebrate.

Contact Alex Liddle – Tel: 01271 870398 Email: [email protected]